Announcing Muserk VID, A Joint Venture With Japan’s Video Research to Tackle Japanese Rights Management

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Muserk is excited to announce that we are partnering with the Japanese marketing research company Video Research Ltd. to form Muserk VID. The “VID” standing for Video ID, we will service, manage and protect the online rights of the major broadcasters, networks, and production companies of Japan, around the world. Specifically, Muserk VID will provide services for reporting the playback status of content (including illegal videos) on various DSPs as well as provide a management platform for content rights holders in Japan.

With this joint venture and the creation of Muserk V.I.D., we expect to see less piracy of Japanese content on all platforms and an opportunity for our customers to monetize their content online through royalty collection,” said Video Research president Wataru Mochizuki in a statement. “We knew we needed a company that offered something unique to match the power of our scale for this joint venture. The passionate team at Muserk and their propriety technology M-PACTM and M-Match® make this a perfect match.

Video Research Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo, President and CEO: Wataru Mochizuki) was established in 1962 as the only research institution in Japan that provides TV rating data. Since then, they have provided the most advanced data such as various media data and marketing data such as surveys of television ratings and radio listening rates in Japan, and provide total support for corporate marketing issues.

Muserk VID will help our Japense customers make sure they are getting the most from their video assetes as well as protect from illegal usage, and this partnership will prove invaluable to do so. We look forward to our bright future in the Japanese market as we continue seek to improve rights management globally.

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Muserk

Muserk is an AI tech-driven global rights management agency for music, television, film and video that helps rights holders from around the world protect and monetize their content on a global scale. They focus on key markets such as North America and Europe, as well as new and emerging markets like Asia, South America and Africa. MMatch®, the company’s proprietary machine learning technology, is able to shift through millions of lines of usage data in minutes, thus finding disconnected royalties as well as search for lost money left behind in the shadows on platforms such as YouTube, Spotify and Apple Music. Their average match rate is up to 25% above the industry norm.

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