Muserk Partnering With South Africa’s Largest Mechanical Rights Organization (CAPASSO)


Muserk has announced that we are partnering with South Africa’s largest mechanical rights organization, the Composers, Authors and Publishers Association (CAPASSO). Leveraging tools like MMatch®, Muserk will help CAPASSO spread their wings, and be a leader, not only in emerging markets like Africa, but every market worldwide.

South Africa’s parliament has recently passed the Copyright Amendment Bill intended to modernize the country’s four-decade-old copyright laws. The bill, awaiting presidential signature, has come under heavy scrutiny for “deviation from its original vision”. The bill seeks to improve access to those with disabilities, facilitate access to research and social development, and enhance creativity and innovation by empowering authors and creators.

South Africa has been the continent’s largest performing rights market with more than 50% of revenue coming from streaming. This partnership will help find more revenue for those artists. Muserk will collect streaming royalties from YouTube, Spotify, Apple Music, Amazon, Pandora, Tidal, and Deezer in the United States as well as YouTube in Brazil and Canada.

Read more about it on Billboard

About the author


Muserk is an AI tech-driven global rights management agency for music, television, film and video that helps rights holders from around the world protect and monetize their content on a global scale. They focus on key markets such as North America and Europe, as well as new and emerging markets like Asia, South America and Africa. MMatch®, the company’s proprietary machine learning technology, is able to shift through millions of lines of usage data in minutes, thus finding disconnected royalties as well as search for lost money left behind in the shadows on platforms such as YouTube, Spotify and Apple Music. Their average match rate is up to 25% above the industry norm.

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